Retail Blogs

What hallmarks distinguish the most valuable brands in the world? Companies like Apple, Microsoft, and Google set the gold-standard in regards to retail branding; they also happen to share some remarkably similar characteristics. As a fashion retailer, you might not be able to dominate the public consciousness in a manner Read More

A recent study from TimeTrade revealed a startling statistic about shoppers: more than 90 percent will leave a store empty-handed if not provided with adequate help. Many retailers operate from the false assumption that shoppers come prepared with an idea of what they want or need. The reality is quite Read More

Between Facebook, Instagram, Lookbook, Pinterest and many other social media sites, it’s become easy for style-conscious individuals to immerse themselves in the fashion world. Many people who dream of making the leap from social media to a fashion career have no understanding of the range of pathways open to them. Read More

Students, especially those with dreams of a career in the world of fashion, must develop many practical skills to complement their specialized knowledge. Colors, fabrics, body types, fit, styling, along with the myriad complexities of wardrobe planning and design, comprise a broad and varied field of study. Like other areas Read More

Retailers who employ BJ Wilson and Company’s fashion retail training and seminars can offer in-store wardrobe consultations to shoppers. Not only does this valuable service elevate retailers above the competition, it educates and informs shoppers to make better fashion decisions for themselves. Unfortunately, many people have never experienced the benefits of Read More

With so much competition in the world of retail, customer loyalty can make or break a business. Not only are repeat customers the greatest assets a retailer has, they can also generate new business through positive recommendations. Social media and review websites like Yelp have created a whole new level Read More

The culture of retail is changing, and it’s changing everyday. This includes our beautiful world of fashion retail. E-commerce has dramatically shifted the way consumers shop, and we need to embrace this new way of thinking to be successful in a new normal. Customers now expect a whole new level Read More

Everyone knows that the Four Seasons and their respective weather patterns dictate the annual cycle for fashion trends. Aside from obvious strategies like season-related clearance sales and updated stock, however, few retailers know how to benefit from a seasonal approach. In reality, the Four Seasons inform the fundamental concept of Read More