Training for a Career in Fashion

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BJ Wilson and Company’s Fashion Retail Training workshops are individually developed for each retail client. Our retail training is comprised of in-store workshops adapted from BJ Wilson’s book, The Fashion Cycle: Strategic Buying & Selling for Retail: A Workbook and Practical Guide. This remarkable text is available for purchase through our website, and also Amazon. As a supplement or alternative to our training workshops, we proudly offer this book as a further means to educate your staff, increase their fashion knowledge, and become a premier fashion retailer based on the importance of seasonal sales.

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Great Sales Associates Are Not Found – They Are Trained

We work closely with each retail client in a consultative manner to understand their business and retail training objectives. We will train and arm your team with robust product knowledge, smart personal style, and exceptional customer service skills developed through a seasonal sales approach, in-store wardrobe planning, and in-store personal shopping. Our primary focus is to increase overall revenue for our clients through the improvement of the gross margin, expansion of the bottom line, and enhancement of cash flow. In-store training workshops can furthermore be custom branded and curated to address the unique needs and goals of your retail operation.

As a retailer, your ability to deliver a personalized, immersive shopping experience is key to earning customer loyalty. In fact, statistics show customers are 80% more likely to make a purchase from retailers that create a personalized shopping experience. Enabled and empowered by technology, today’s consumers seek out rich and captivating experiential shopping both on and offline. These consumers reward retailers and brands that provide these experiences with their steadfast loyalty. As a retailer, your challenge is to remain consistent in providing your customers a personalized service through your store or brand.

Reach Out to Our Team Today

Our goal throughout every retail training workshop is to empower and educate store owners, managers, and key team members. For those who want fashion training to pursue an exciting career as a personal stylist, we offer the in-depth skills you need to not only establish yourself as a fashion expert, but also run a business. To learn more about our fashion training opportunities, call BJ Wilson & Company today at 817-763-5081.

Fashion Retail Training and Consultancy

This training offers every member of a retail team training in seasonal sales. For sales associates, the training will furthermore offer instruction on how to develop customized wardrobes for each and every client. Today’s fashion consumer looks for value in their shopping experience. Savvy retailers can provide this through the formation of personal relationships between sales associates and customers. Once equipped with our training, sales associates will have fundamental expertise with fashion essentials such as the importance of seasonal planning. They will also benefit from drastically improved customer service skills, along with knowledge of the BJ Wilson In-Store Wardrobe Consulting Process™.

Retailers will also benefit from exposure to the BJ Wilson In-Store Personal Shopping Process™, a revolutionary technique that not only benefits shoppers, but also maximizes revenue through the movement of multiple units per transaction. Additionally, the training will cover the importance of every retail team members’ function, and show how successful retailers must function as a team. As a final point, we offer instruction in how to strategize for the changing seasons, and show retailers how preparation can lead to greater profits.

Our fashion retail training is organized across five workshops:

  • Workshop I: The Building Blocks
  • Workshop II: Key Team Members
  • Workshop III: The New Standard in Customer Service
  • Workshop IV: A New Way to Sell
  • Workshop V: Preparing for Selling Season

Image and Personal Stylist Training

Calling all fashion entrepreneurs! Professional opportunities abound for personal stylist, image consultants, wardrobe consultants, fashion bloggers, and personal shoppers!

With the constant growth and expansion of the fashion industry, it’s never been a better time to begin your career. Whether you dream of opening your own image or wardrobe consulting business, being a personal stylist and shopper, or to simply become a successful fashion blogger, it all starts with knowing the core fundamentals of fashion, styling, and business. BJ Wilson Image Consultants offers stylist training based on the Four Seasons: Spring, Summer, Fall, and Winter. We will educate you on everything from dressing different body shapes, to matching a client’s personal taste, to accommodating lifestyle needs with current trends. You’ll learn fashion and style basics, closet organization, wardrobe planning, and shopping techniques, all of which are needed to begin and grow a successful image consulting business.

What Does It Take to Become a Great Image Consultant?

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To do something well, you must like what you are doing, or at least have a strong interest in it. If this is the case, your heart and mind will stay engaged, and you will grow in skill, competence, ease, and confidence. If you want to become a great image consultant, you must love fashion and the fashion industry. Your interest in fashion will motivate you to learn, and spur you onward to build the career you’ve always wanted. Everyone needs this cornerstone to launch and sustain a successful career in fashion.

You may consider yourself as already proficient in fashion knowledge and wardrobing. Perhaps you follow the designers, know what’s in, what’s out, and what’s on the horizon. Or, perhaps you work in retail clothing sales and dress customers at your store. You may actually know clothing so well, that you can touch a fabric with your eyes closed and know its composition and care instructions.

Wherever you exist on this spectrum is okay. Our customized training program will always apply, whether you are a novice in the field, have some experience, or have spent years working with clients and helping them with their clothes.

In addition to an interest in fashion, there are some other key ingredients. Being able to work with people – all kinds of people! – is absolutely required. In the end, image consulting is about making people feel better. Planning a perfect wardrobe can enhance a client’s image, inspire self-confidence, and make their life a lot easier. The services you provide are personal and confidential; therefore, the way you treat and interact with clients will have a direct correlation to your overall success.

There are many unique qualities that people need in this kind of work:

  • Creativity
  • Spontaneity
  • Humor
  • Patience
  • Organization

This last quality warrants special attention. Wardrobe consulting is a business. You must get organized and stay organized in order to do well. Thankfully, our training is designed to help you do just that.

If you have a strong interest in fashion, are customer-service oriented, and highly organized, you can benefit from the BJ Wilson Wardrobe Consulting Process to become a great personal stylist.

The first step in the process is to build your knowledge base, so explore our website and get started today!

For more information about our training opportunities and how to become an image consultant, please contact us for details.

For more information on any of our training opportunities, call BJ Wilson & Company today at 817-763-5081. You can also purchase our books here on the website. An Expert’s Guide to Fashion Styling provides everything you need to know to succeed as a personal stylist. For retailers, The Fashion Cycle provides an excellent supplement to our workshop trainings.