Retail Blogs

The Value of Retail Branding

Posted on September 2, 2018

What hallmarks distinguish the most valuable brands in the world? Companies like Apple, Microsoft, and Google set the gold-standard in regards to retail branding; they also happen to share some remarkably similar characteristics. As a fashion retailer, you might not be able to dominate the public consciousness in a manner Read More

Knowledge Leads to Sales

Posted on August 28, 2018

Busy Shopper

A recent study from TimeTrade revealed a startling statistic about shoppers: more than 90 percent will leave a store empty-handed if not provided with adequate help. Many retailers operate from the false assumption that shoppers come prepared with an idea of what they want or need. The reality is quite Read More

Careers in Fashion Retail

Posted on August 25, 2018

Fashion World

Between Facebook, Instagram, Lookbook, Pinterest and many other social media sites, it’s become easy for style-conscious individuals to immerse themselves in the fashion world. Many people who dream of making the leap from social media to a fashion career have no understanding of the range of pathways open to them. Read More

The Essential Elements of Fashion Retail Education

Posted on August 14, 2018

Female Student In Calssroom

Students, especially those with dreams of a career in the world of fashion, must develop many practical skills to complement their specialized knowledge. Colors, fabrics, body types, fit, styling, along with the myriad complexities of wardrobe planning and design, comprise a broad and varied field of study. Like other areas Read More

The Value of In-Store Wardrobe Consulting

Posted on August 8, 2018

Wardrobe Consultation

Retailers who employ BJ Wilson and Company’s fashion retail training and seminars can offer in-store wardrobe consultations to shoppers. Not only does this valuable service elevate retailers above the competition, it educates and informs shoppers to make better fashion decisions for themselves. Unfortunately, many people have never experienced the benefits of Read More

How to Develop Customer Loyalty

Posted on July 31, 2018

Customer Service

With so much competition in the world of retail, customer loyalty can make or break a business. Not only are repeat customers the greatest assets a retailer has, they can also generate new business through positive recommendations. Social media and review websites like Yelp have created a whole new level Read More

How BJ Wilson Unlocked the Mystery of Fashion Retail

Posted on July 17, 2018

The culture of retail is changing, and it’s changing everyday. This includes our beautiful world of fashion retail. E-commerce has dramatically shifted the way consumers shop, and we need to embrace this new way of thinking to be successful in a new normal. Customers now expect a whole new level Read More

How the Four Seasons Affect Retail Sales

Posted on July 11, 2018

Everyone knows that the Four Seasons and their respective weather patterns dictate the annual cycle for fashion trends. Aside from obvious strategies like season-related clearance sales and updated stock, however, few retailers know how to benefit from a seasonal approach. In reality, the Four Seasons inform the fundamental concept of Read More

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