Retail Blogs

How Fashion Retailers Can Improve Customer Relationships

Posted on July 2, 2018

All retailers compete over the same limited resource: customers. When related retailers sell similar products, customer service becomes a primary factor for brand differentiation. Stores may slash prices, but retailers who offer top-tier service stand head and shoulders above the competition. Customers want to feel special, and sales associates who Read More

Why Retail Is No Longer Considered a Career

Posted on June 26, 2018

Few people view a retail career as a viable profession, a misconception that harms the industry as a whole. Talented young people pursue work in retail as a gateway to the job market, but often leave after high school or college to pursue entirely different professions. Experienced salespeople leave a Read More

How Fashion Retailers Can Improve Customer Service

Posted on June 19, 2018

In today’s retail marketplace, it has become all the more important for retailers to distinguish themselves from the competition and learn how to improve customer service. All shoppers, regardless of socio-economic status or age, appreciate specialized services and personal attention. Through a combination of customer-centric sales and savvy promotions, retailers Read More

Live the Dream: Choices and Training for Fashion Careers

Posted on June 12, 2018

Between Facebook, Instagram, Lookbook, Pinterest and many other social media sites, it’s become easy for style-conscious individuals to immerse themselves in the fashion world. Many people who dream of making the leap from social media to a career in fashion have no understanding of the range of pathways open to Read More

The Key to Repeat Sales: Exceptional Customer Service

Posted on June 6, 2018

According to retail industry research, the attraction of new customers costs retailers 6-7 times more than the retention of old ones. This makes sense when you compare the activities most likely to lure new customers — clearance sales and advertisements — to the basic principles of customer service that bring Read More

What Fashion-Conscious Customers Really Want

Posted on May 29, 2018

As a retailer, have you ever wondered how to take best advantage of your employees’ love for fashion? BJ Wilson and Company has everything retailers need to transform employees into wardrobe experts! Most customers also love fashion, and this inspires their love of shopping. As a personal interest, fashion becomes Read More

The Human Connection in Customer Service

Posted on May 21, 2018

In the world of retail, treating your customers like family seems like a simplistic cliché. Many retailers strive to outdo one another with more frequent and drastic clearances, or misleading sales tactics, all while paying lip-service to the notion of customer service. In reality, premier customer service not only sets Read More

Three Habits of Successful Retailers

Posted on May 16, 2018

  Successful retailers, whether they sell coffee, cars, or clothing, tend to share three common retail strategies. These institutional habits, deeply embedded in the retailers’ corporate identities, trickle down to daily operations through management and to the front line sales employees. All retailers, both established and new, can benefit from Read More

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