Retail Blogs

The Cost of Disengaged Employees

Posted on May 8, 2018

Disengaged employees can present serious liabilities to employers. If your industry depends on the loyalty and happiness of customers, the impact from uninvested employees becomes even more significant. Fashion retailers depend on sales associates to foster good customer relations as a cornerstone of the business. Associates who relate to their Read More

It’s All About the Salespeople

Posted on April 24, 2018

Salespeople provide the foundation for a retailer’s success. The future of all employees, from management down, depends on the success of salespeople. Despite this, many fashion retailers struggle to find quality salespeople, and complain about the effectiveness of current staff. Retailers will spend fortunes on marketing campaigns designed to bring Read More

The Rise of the Brick and Mortar

Posted on April 17, 2018

Macy’s CEO Terry Lundgren has referred to old-fashioned brick and mortar stores as “the new black” for retail. At first glance, this remark seems anachronistic, even contradictory; after all, how could traditional retail venues suddenly become “stylish?” The answer lies in the supposed dominance of e-commerce, and the revelation of Read More

Retaining Retail Talent is Key to Success

Posted on April 10, 2018

It takes more than clearance sales to lure today’s shoppers. As news continues to accumulate about the decline of retailers like the Gap and Joseph A. Bank, retail professionals are left to analyze the data and wonder what went wrong. In the case of many failing retailers, the answer is Read More

The Best Retail Salespeople Are Educated, Not Trained

Posted on April 3, 2018

Robert Mettler, former CEO of Macy’s West, revolutionized the retail industry with an innovative stance on employee development. Rather than simply training employees to follow sales practices, Mettler encouraged retail education of sales associates across an array of areas. Large and small retailers alike can benefit from the focused development Read More

Your Future in Fashion Starts Here

Posted on March 27, 2018

Problems in the Fashion Retail Industry The fashion industry faces many varying issues in regards to attracting and training young talent in retail. One of the biggest is the diminished number of retail training programs available as a direct result of the massive shifts taking place in the industry. Today’s new Read More

Creating an Exceptional Customer Experience

Posted on March 20, 2018

Researchers can’t seem to agree on the exact numbers, but they say it costs anywhere between 3-30 times more to acquire a new customer versus retaining an existing one. (This of course includes calculations for the lifetime value of a customer.) Regardless of the exact amount, the bottom line is Read More

The Next Chapter for Retail

Posted on March 13, 2018

It seems that every week brings news of another major company’s fiscal woes in the retail market. More trouble comes from international giant Ascena, the company behind such stores as Lane Bryant, Dressbarn and Ann Taylor. The declining quarterly sales figures that Ascena reported place it in the same category Read More

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