Clothing Color Psychology in The Workplace

Posted on April 25, 2019

With graduation right around the corner, many of our followers will be on the hunt for new jobs in their given fields. Whether you are heading somewhere corporate with your career or off to a more creative environment, the colors you choose to wear to your interview or on the first day will set the tone for how you are perceived by your employer and colleagues alike.

It doesn’t matter if you are a young entry-level interviewee or a CEO who has held their position for years – paying attention to color is important. The psychology of colors in the realm of clothing choices is a very intriguing topic. The color of clothing you chose to wear in corporate settings can have a huge impact on your interactions with clients, co-workers and the overall influence you have in the workplace.

Colored for Success

Color Psychology In The Workplace

BJ talks about the Magic of Color in her workbook and practical manual, An Expert’s Guide to Fashion Styling. She writes “Wedding white. Pretty in pink. Little black dress. Red Tie. Color has a language all its own, and you can associate imagery with any particular color. Nothing conjures an image, creates a mood, or makes a statement quite like color.”

To help you make the best impression our stylists have created a handy guide breaking down the energy of each of the colors and characteristics associated with each of them. What do your favorite colors say about you?

Common Workplace Colors

Brown – projects reliability, durability, comfort, and warmth. Shades include camel, khaki, tan, and taupe.

Grey – associated with intelligence, confidence, the future, and security. Shades include charcoal and silver.

Black – reflects sophistication, confidence, wealth, and power. Pair with white to portray truth and self-assurance.

Navy – indicates dependability, reliability, and strength. Navy is a flattering color that all ages, shapes, and sizes can wear well. A navy suit paired with a white shirt project an air of reliability and honesty.

Red – red is the color of aggression, dominance, energy, strength, and passion. In business attire, red should only be used as an accent. If in management, avoid red in potentially volatile situations such as evaluations, salary review, or the termination of an employee.

Purple – purple represents creativity, inspiration, royalty, dignity, and mystery. Shades include plum, lavender, and burgundy.

Pink – pink is the color of gentleness, sweetness, comfort, femininity, and happiness. It is known for its soothing quality and can soften potentially explosive situations.

Blue – blue is the color of truth, trust, security, conservatism, and masculinity. It is a favorite color throughout the business world.

Green – represents growth, tranquility, freshness, calmness, and rejuvenation. Shades include moss, olive, lime, pine, and sage.

Yellow – associated with cheerfulness, optimism, vitality, and stimulates communication. For the workplace, it should be muted in tone and used only as an accent.

Orange – linked with warmth, energy, activity, and excitement. Shades include coral, peach, and tangerine, which all work beautifully with black, navy and khaki.

White – white is the color of innocence, cleanliness, truth, sophistication, and purity. It is a great color to offset the serious tone of black, brown, grey or navy.

Need Some Extra Help with You Workplace Attire?

Our personal stylists and shoppers are here to help! We help many professional businesswomen and men with their executive wardrobes each season. Corporate, creative, travel – we can help you find exactly what you need for your unique budget and work environment. Contact us today to schedule your free 30-minute phone consultation with one of our image consultants.

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