Posted on May 8, 2018
Disengaged employees can present serious liabilities to employers. If your industry depends on the loyalty and happiness of customers, the impact from uninvested employees becomes even more significant. Fashion retailers depend on sales associates to foster good customer relations as a cornerstone of the business. Associates who relate to their work as “just a job” present an air of insincerity that turns customers off and drives away sales. Looking for a solution? Consider fashion retail sales training from BJ Wilson and Company.
At BJ Wilson and Company, we offer fashion retailers training that develops employees’ innate love for style into a genuine passion for their work. Want to know the trick to getting associates to invest wholeheartedly in your business? It’s simple: invest in their success with top-of-the-line training. If you’re interested in retail sales training in Dallas and Fort Worth, TX, call us today at 817-763-5081.
Disengaged employees not only lead to missed sales opportunities; they directly reduce revenue relative to their salary and sphere of influence. The higher up the ladder or more pervasive the disengagement, the bigger the drain on profits. A recent Gallup study revealed that, for every $10,000 of a disengaged employee’s annual salary, that worker cost the company nearly $3,500. Apathy is communicative, and as disengagement spreads throughout a retailer, the costs quickly become staggering.
A bad hire, even one that lasts a brief period of time, renders an additional loss. Disengagement and employee turnover go hand-in-hand, as sales associates who are not invested in a company are much more likely to leave. Retailers with broad employee engagement — such as that fostered through BJ Wilson and Company — report decreases in turnover of up to 87% in a study conducted through the Human Capital Institute.
Fashion retailers depend a great deal on the enthusiasm of sales associates. Sales commissions are meant to encourage greater engagement, but in many scenarios this can be like placing the cart before the horse. In other words, a disengaged employee is less likely to make sales, and therefore unlikely to achieve increased commissions. While the rare employee can generate his or her own degree of enthusiasm, premier retailers promote engagement as a companywide policy.
BJ Wilson and Company gives associates retail sales training and a skillset they can take pride in, and shows them how to boost commissions through customer partnerships. Instead of waiting for sales, or piecing together commissions from individual purchases, trained associates work with customers in the construction of complete wardrobes. As sales associates look forward to seasonal wardrobe updates, they consequently invest in the long term health and security of the company. Create greater engagement for your sales associates — show them their value with BJ Wilson and Company.
To learn more about our retail sales training, visit Amazon to purchase a copy of The Fashion Cycle: Strategic Buying & Selling for Retail: A Workbook and Practical Guide. To learn more about the book, click here. For questions or inquiries about retail sales training in Dallas and Fort Worth, TX, along with the entire Metroplex and selected cities around the state, call 817-763-5081 today.
