The Fashion Cycle
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The Fashion Cycle: Strategic Buying and Selling for Retail is for those looking for something new: an edge over competitors; a distinctive service for customers; or the ability to use professional development as a way to retain employees in a high-turnover industry. Whether they work behind the scenes or with customers, your team will benefit from increased fashion knowledge and the development of communication skills that will increase revenue and generate greater customer loyalty.
This book is intended for small boutiques and larger fashion retailers alike and is also perfect for individuals interested in a successful, lucrative career in the fashion industry. The world of fashion presents a one-of-a-kind blend of styles, opinions, cultures, and much more. No matter what path in the fashion industry a student chooses to pursue, they are guaranteed a fast-paced, creative, dynamic, and unique career.
Intended for both men and women, this book is accessible for anyone interested in the fashion industry. It is highly relevant for students enrolled in formal courses of study, as well as those who are self-directed. This workbook and practical guide will help students develop the professional skills for a career in any of the following positions:
Fashion Retail Manager
Fashion Sales Associate
Fashion Public Relations Manager
Real-World Proven Techniques
Body Shapes for Both Men and Women
Customer Service and Relationship Building
Wholesale Market Calendar
The BJ Wilson Wardrobe Consulting Process™
Key Retail Team Members
Suggestive Selling in Retail
Starting Your Own Wardrobe Consulting Business
Other Consulting and Selling Opportunities