Posted on April 24, 2018
Salespeople provide the foundation for a retailer’s success. The future of all employees, from management down, depends on the success of salespeople. Despite this, many fashion retailers struggle to find quality salespeople, and complain about the effectiveness of current staff. Retailers will spend fortunes on marketing campaigns designed to bring customers into stores, then abandon them to service from under-trained staff with no retail training.
Retailers who reject this failing formula and invest in advanced retail training from BJ Wilson and Company can count on increased sales and repeat customers. Retailers with well-trained employees can rely less on marketing, and more on customer loyalty and word-of-mouth. BJ Wilson and Company allows retailers to both develop their brand and nurture customer trust. To learn more about our range of retail training in Dallas and Fort Worth, TX, along with anywhere else our clients may need, call us today at 817-763-5081.
Trust defines the first step toward successful sales. Why should customers trust a salesperson who doesn’t understand styles, trends, seasonal wardrobes, body shapes and fit? In addition to greater knowledge, our complete training develops employees’ communication skills. Salespeople learn how to ask questions and hear answers, so customers appreciate an honest apprehension of personal needs. Communication skills also foster bonds throughout the retail staff, and lead to greater cooperation among buyers, visual merchandisers, management and salespeople.
The culture of trust that BJ Wilson and Company helps foster will permeate your stores and influence customers’ buying decisions. Customers that trust a salesperson or retailer will make a purchase 10 times as often as they might elsewhere. An astute retailer would only allow salespeople capable of inspiring trust to interact with customers. Quality retail training represents the only way to ensure that your entire team has the skills to forge bonds with customers.
Comprehensive retail training from BJ Wilson and Company not only raises a retailers bottom-line: it empowers employees with a skill-set they can take pride in. A salesperson who has received our training has answers for any question a customer could ask. Whether it’s concerns about size and fit, advice on the latest trends and colors, or suggestions to complete a wardrobe, salespeople can provide confident answers. Empowered salespeople will take pride in their job — thus inspiring more trust in customers — and value their employer. As any business owner knows, the best employees are those that have a genuine affection for the company.
It’s clear that retailers who invest in quality training can save money on marketing techniques. The savings extend to human resources as well, as turnover decreases thanks to educated salespeople that earn higher commissions and take pride in their work. The benefits are clear: across the board and to the bottom line, BJ Wilson and Company gives retailers a proven solution for increased revenue.
To learn more about our fashion retail training, visit Amazon to purchase a copy of The Fashion Cycle: Strategic Buying & Selling for Retail: A Workbook and Practical Guide. To learn more about the book, click here.
